There are several vital elements of the real estate business that are integral to its success, the most important being website design. Making sure your website has all the features that attract buyers and sellers to your company’s services is critical to your success as a real estate agent, so you need to be sure that it has the best site possible to attract clients and customers. For more information on how to get started with designing your real estate website, keep reading below.
1) How will you attract traffic?
It’s a basic tenant of doing business that in order to be successful, you must get customers through your door. Just like a storefront without walk-in traffic won’t sell many products, neither will an online listing that doesn’t get noticed by potential buyers. Make sure you have a plan for how you’ll attract attention and drive people to your site. The best way is often via SEO (search engine optimization), which is simply a set of strategies designed to increase your search ranking on Google and other search engines. Be sure to hire someone who knows what they are doing when it comes to SEO; otherwise, you may as well not bother with it at all!
2) What are the top-selling areas?
Finding out which areas in a city sell best can provide you with insight into what is hot and what’s not. It’s also a great way to generate demand for new properties in those areas, making your job easier when it comes time to fill that space with a tenant. Use MLS (Multiple Listing Service) data and search tools like Zillow or Redfin, and incorporate it into visual maps or listings pages on your site.
3) Can you advertise on Facebook?
Facebook is one of, if not THE largest social networking site in existence. Their ad platform is constantly being tweaked and updated, so it’s definitely worth a try. The great thing about Facebook ads is that they’re incredibly affordable, with CPMs from $0.5-$10 depending on where you’re running them and what you’re promoting. These results are drastically different than Google AdWords where low-competition keywords cost up to $50/click or more! If you have an existing audience on Facebook (or can build one quickly), then by all means go for it. If not, then be prepared to spend some money building an audience before you can start seeing returns.
