The world of marketing has drastically changed over the past few years, and the pace of change will only accelerate in the coming years. In order to keep up with new trends and stay ahead of your competition, you’ll need to adopt one or more of these strategies in 2022. If you want to keep up with the times and make sure that your business is as effective as possible, you’ll need to stay on top of new trends in marketing every year. You may think that by 2022 there won’t be any more changes, but nothing could be further from the truth! In fact, if you want to stay on top of your game, there are three key strategies you need to adopt right now. Here they are!
1) Set up Quality Guest Posts
Write a few guest posts for high-quality websites to establish yourself as an expert and raise your online profile. Once you’ve established a connection with influencers and have started making valuable connections, you can use your relationship to set up quality guest posts on these publications. This is one of my favorite ways to market myself—I don’t do it often because I don’t want people to start thinking of me as someone who only writes blog fodder. But when I do get a chance to write something that has value, I make sure it comes from my heart and is useful information that will be helpful for readers. The more content you create that is useful and relevant, the more traffic you will attract over time.
2) Build Relationships With Influencers
In an era of declining response rates, influencer marketing has become a way to compensate for that trend. If you can build relationships with influencers and other tastemakers, you’ll be able to build brand awareness quickly and cost-effectively. It doesn’t take much—just a simple email or phone call will do—but it could pay off handsomely. Influencers are more likely to share your content if they know you on a personal level; getting them involved from day one is key. The best part? It’s easy: just reach out and ask if they want to try your product or service for free!
3) Use Customer Reviews as Buzz Generators
Get ready to generate more buzz on social media with a unique take on customer reviews. In addition to asking customers to write reviews, you can ask them questions and then create fun infographics that incorporate their answers—providing new content for your Facebook page, website and blogs. The Wall Street Journal does it beautifully with its What’s Your Workout? series that surveys readers about what types of exercises they’re doing.
Conclusion
Whether your goals are short-term or long-term, focus on the strategy you’ll use to achieve them. Consider your target audience and create content that’s focused on that particular group of people. Choose a plan of action and stick with it. Finally, analyze your efforts: Did they work? Can you modify your strategy or try something else? With these tips, you’ll be able to market yourself and your company for years to come.
