Creating an ad campaign that gets results can be tricky if you don’t know what you’re doing. A lot of people fail at marketing their business and product because they don’t know how to make their ads stand out, and then they blame it on their product, rather than themselves. Here are four tips for creating a successful ad campaign, so you can start generating leads and sales from your advertisements right away.
1) Write an Attention-grabbing Headline
Your headline is what draws readers in. Be sure to grab your audience’s attention with an interesting and relevant title. If you can tell readers why they should care, even better! Avoid clichés and confusing or misleading headlines that are only going to drive people away. A good rule of thumb: Think of your headline as a promise to your reader—if you don’t keep it, they will never come back. (Read more on creating attention-grabbing headlines.)
2) Create Great Visual Content
Visual content is vital to a successful ad campaign. If your ad doesn’t have an image, it likely won’t get much attention from potential customers. The image you choose should reflect your business and its values; it should also entice readers to click on your ad. Great visuals are hard to come by, but with some creativity and strategic thought, you can easily use pictures as part of your next campaign.
3) Tell A Story with your Ad
Studies have shown that storytelling is one of, if not THE, most effective ways to engage your audience. Whether you’re selling tangible products or promoting an event, it’s crucial to relate to your customers on an emotional level by telling a story with your ad copy. Think about it: most people skim over ads or even skip past them all together when they land on a website, so what are some creative ways to convince them to stop and pay attention? You guessed it—telling stories!
4) Include Call-to-Actions
When you’re creating your ad campaign, don’t forget to include call-to-actions. These are designed to get users to take an action or visit another page once they’ve read your ad. They can be as simple as asking them to click on a link within your ad, or viewing a video, attending an event, or even making purchases. For example, if you have a website that sells handbags, it might make sense to ask readers to shop now in order to help boost sales.
