Businesses use marketing to expand their consumer base and attract potential buyers. The ways of marketing certainly have changed over the years but the intent has always been the same, to draw customers in. Earlier it was physical stores and now it is mostly online stores but it has always been about getting an edge on your competitors and getting the largest consumer base for your products or services.
In order to use marketing to reach your consumer base, you need to learn about how it affects the decision of your customers.
- Emotional Engagement
Marketing ways today are not focused on informing, but they are aimed towards making the brand relatable to the consumers and invoking emotions. Businesses are trying to create an emotional connection with customers to attract them and retain them. By using emotions like confidence, happiness, comfort, excitement, fear, they try to convince consumers to use their product.
These strategies work because they invoke a certain emotion in the customers which get registered in their brain. And whenever they see the particular product, the emotion associated with it gets invoked and they establish a connection with them.
- Trendsetting
Trends are everywhere, on social media, print media, real life, everywhere you can see people living these trends. They work by creating FOMO among people. FOMO is Fear Of Missing Out and by letting believe they are missing out on something if they don’t follow these trends, they are becoming more and more popular.
But the real question is, how brands can use it to attract consumers. The simple answer is by making their product a trend. With a lot of marketing anything is possible, and so is trendsetting. Businesses start by creating a lot of content for their product and promoting them among influencers. Once it is out there on social media, the users will be inclined to buy it.
- Never-ending advertising
In the current competitive era, it is an ever-ending race among businesses. But so is the race for marketing. First, marketing was used to make people aware of the product but with time, now people are using it to give their products as much exposure as they can. Sometimes people buy a certain product just because they saw it on a platform. Customers tend to trust companies that do a lot of good marketing and have more appealing content.
- Shaping of Context
In the modern-day era, people are always looking for relatable content that they can relate to. It is not the day and age for making your content just plain boring to inform the public. Now you need to be creative with your content and entertain your consumers in order to attract them towards your brand. By using various social media platforms, you can promote your products effectively online. You can also use memes and videos to make it even more interesting.
