Artificial intelligence and machine learning technologies are becoming more widespread, but many businesses are still unclear on how to best use them in their own organizations. The fact of the matter is that any business can benefit from incorporating AI and ML into their digital marketing strategies, sales processes, supply chain management, and other internal systems. These 5 ways to use AI and machine learning in your business today can help you take your business to the next level by harnessing the power of these exciting new technologies!
1) Understand the Basics
Even if you think you don’t know much about artificial intelligence (AI) or machine learning, chances are good that your business uses them. Whether it’s Amazon predicting what you might buy next or Gmail sorting your inbox, there’s a high chance that machine learning techniques are at work behind the scenes. But many companies still feel nervous about using these techniques for themselves. What if their algorithms fail? How can they prove their models are working correctly?
2) Get Started with IBM Watson APIs
Watson offers a variety of APIs that can be leveraged for machine learning purposes. The Watson Conversation API, which is available on Bluemix, is a great place to start because it allows you to incorporate speech recognition capabilities into your apps. Once you’ve built something using one of these APIs, use Watson’s natural language tools for visualizing insights, analyzing text data and getting recommendations about what additional API calls would be best suited for your business goals.
3) Don’t Forget About Customer Service
When new customers join your organization, you want them to have a seamless experience that makes it easy for them to engage with your brand. Yet many companies are forgetting about customer service, according to software development firm TechWell. The company cites research from Bain & Company that shows 72 percent of consumers who buy a product or service go back again — but only 58 percent say they would consider buying again from their current vendor.
4) Implement Chatbots
More companies are jumping on board with chatbots, also known as bots, which are basically computer programs that use artificial intelligence (AI) to help you perform tasks. Chatbots can schedule meetings for you, send automated email responses when your inbox is full, organize your emails into folders for easy searching and even make phone calls on your behalf. These types of robots can save countless hours of time by taking care of mundane tasks that often require employee-to-employee interaction.
5) Think Ahead
Intelligent machines won’t replace humans, but they can work alongside us. In fact, as they learn more and more about your business’s needs, they might even be able to anticipate what you need. So, don’t just think of intelligent machines as a replacement for current processes—think of them as a way to streamline your future workflow. If you’re already using machine learning or artificial intelligence (AI) technology in your business today, share how it works for you with others!
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