Pay per click, or PPC, advertising allows you to show ads on search engines and other networks when potential customers are looking for what you’re selling. Pay per click (PPC) advertising campaigns have made it much easier to advertise your products and services on major search engines like Google, Yahoo, and Bing. However, not all PPC campaigns are created equal; while they all might bring in revenue, some will do so more effectively than others. This guide to pay per click advertising covers three tips that can help you make your campaigns more effective in the long run.
If you don’t have the right strategy in place, your PPC ad spending can be just as hard on your budget as it is easy to set up. These three tips are designed to make your PPC advertising more effective.
1) Connect with your audience
No matter how great your ad or landing page, you’re not going to make any money from it if people aren’t actually clicking on it. The key to success is making sure that your messaging connects with your target audience. If they can relate and understand what you’re offering them, they will click through—and pay you for bringing them value.
2) Set up an ad schedule
A big mistake many online marketers make is neglecting or ignoring their campaigns once they go live. The purpose of a campaign, after all, is not simply to get your ad approved by Google or Yahoo!; it’s also intended to help you generate new business leads, drive traffic back to your website and more. Just because your campaign is live doesn’t mean it will suddenly take off on its own—you need to make adjustments as time goes on if you want it to be successful.
3) Review analytics
Reviewing your analytics is one of those tasks that’s painful at first, but it becomes easier over time. And each time you review your analytics, you learn something new and can make small adjustments that lead to big changes. It’s important to keep an eye on how many impressions, clicks, conversions, and other data points you receive each month so you can track progress. In addition, review what’s happening in each stage of your campaign.
Pay per click (PPC) has been around since the advent of the internet, and it remains one of the most efficient ways to reach potential customers online. If you’re doing pay per click, you’re using Google AdWords, Facebook ads, Bing Ads, Twitter ads or another online ad network to drive traffic to your website or landing page. In return for running your ad, the ad network pays you each time someone clicks on your ad and follows through with an action like making a purchase or signing up for your newsletter.
