So you’ve decided to invest in paid internet advertising, but you don’t want to get the results you’re looking for? This happens more often than you might think. You follow the same strategies that your competitors are using, but when it comes down to it, your ads aren’t getting clicked or driving qualified traffic to your website. To ensure that your paid internet advertising gets you what you need to be successful, make sure that you take these five steps before making any move toward paying someone else to advertise on the web.
1) Target Keywords That Have Demand
Paid advertising can be a great tool for generating traffic, increasing exposure, and achieving your goals. However, you need to make sure that you are following the right steps. For example, you want to target keywords that have demand. A lot of people forget this step or don’t know how to do it correctly. The reality is that not all keywords will work. That’s why you should find out what your competition is up to before going live with your campaign. It’s always best to know where the demand is before diving in head first.
What Kind of Ads Will You Use? There are two main types of ads that you’ll see on search engines like Google Adwords: text ads and image ads. Which one you choose will depend on what your business offers and which type gets more clicks from potential customers.
2) Determine What Sites Work Best For Your Product
Paid internet advertising is a great way to reach more potential customers and drive sales, but it takes careful planning. Decide what sites work best for your product and tailor your ad accordingly. Consider choosing sites with audiences that are similar to yours or ones that offer a specialized service or need. Do some research on which networks deliver the most targeted customer base so you can better know where you should place your ads.
3) Create A Promotion Schedule
There are a lot of decisions to make when it comes to successful paid internet advertising. You should already have some understanding of who your audience is and what you are trying to sell them. Once you have those things figured out, it’s time for the next step, which includes deciding on a promotion schedule that best suits your needs. It’s important not to be too aggressive or too timid with your ad campaign.
4) Don’t Forget About Landing Pages
Have you taken the time to think about what’s going to happen after people click on your banner? It’s easy for them to get distracted, lose interest, or even leave your website before they find what they were looking for. Use landing pages – a single page where someone lands when they click on a banner ad – as a way of funneling people through the sales process so you can keep them engaged and sell more stuff.
5) Use Different Tools And Trackers
Use different tools and trackers: as a small business owner, you may not be aware of the various tools and trackers out there that can help you understand what works best for your business. One great tool is Google’s Adwords Keyword Tool which provides advertisers with search volume estimates, the cost per click (CPC) in Adwords, and similar keyword ideas. Other good tracking options include Quantcast or Alexa rank.
