Designing your company’s logo might seem like a small detail in the grand scheme of things, but it’s an essential part of any business, especially if you plan on attracting customers or clients through marketing and advertising. Choosing a good logo can be difficult, though; while it needs to be recognizable to represent your brand, it should also effectively communicate the values and goals of your company as well as who you are as individuals and professionals. Here are five tips to consider when designing your company’s logo that will help you create an effective, memorable graphic that gets your point across.
1) Choose an Appropriate Typeface
Choosing a typeface can be the most challenging part of the logo design process. The typeface that you choose will need to be relevant, legible, and versatile. You’ll also want it to look professional and convey a specific message about your company.
2) Stay Consistent
If you want your logo design to look professional and last, you need to stay consistent with the font, color scheme, and symbols that are used. Consider these five tips when designing your company logo:
- Use a legible font that isn’t too difficult for people to read.
- Make sure the colors of your logo match the colors of your brand.
- Stick with a simple symbol or icon.
- Refrain from using clip art or photos in any part of the design.
3) Connect with Customers’ Emotions
In order to create a logo that resonates with customers, it is important to connect with their emotions. The way your company communicates its message and its brand can be made more impactful by what you choose as the logo for your company. By connecting with the emotions of potential customers, it will become easier for them to remember your company and feel an attachment towards it.
4) Use Color Sparingly
Using color sparingly is a great way to ensure that your logo is memorable. One of the most common mistakes in logo design is overusing color, and it can make your brand seem unprofessional and amateur. By sticking with 2-3 colors, you will be able to create a unique look for your company that will have an impact on customers.
5) Watch Out for Flat Designs
When designing your logo, one thing to avoid is flat design. Flat designs are typically used by companies with logos that don’t have many colors, or if the company is small and not looking to make a big splash with its logo. If you’re designing a logo for a bigger company, you may want to consider adding some dimensionality. This way, your company will stand out on its own as an established entity in the marketplace.
