SleekTrends is an age and size inclusive online boutique founded by Bukola Majekodunmi. The boutique’s mission is to help women of all ages and sizes find the perfect, flattering outfit for their special celebrations, with service that makes them feel seen, cared for, and catered to. SleekTrends is unique in that it focuses on special occasion dresses for mature women, particularly mothers of the bride and groom, wedding guests, cruise, anniversary dinner, award dinner, and all special occasions.
Bukola’s Backstory
Bukola Majekodunmi is originally from Nigeria, where she grew up and had her first degree in Accounting and Finance. Years later, she studied for a Master’s degree in Business Administration from the University of Bradford, England. She later moved to the United States, and after having her first child, she was inspired to start a business. She started by buying special occasion dresses in bulk from US manufacturers and wholesaling them to small boutiques in the USA and surrounding Caribbean countries. This business later transitioned into an online retailing business for direct consumers, and SleekTrends was born.
SleekTrends’ Target Audience and Benefits
SleekTrends’ target audience includes women of regular size, petite, and plus-size, primarily aged 35 and up, but with a focus on women in their 40s, 50s, and 60s. SleekTrends’ brand values include providing exceptional service, inspiring confidence, and inclusive sizing and styles. SleekTrends’ competitive advantage lies in its focus on mother-of-the-bride-and-groom outfits, often an afterthought in other boutiques, providing a thoughtfully curated collection of special occasion clothing made to suit the needs of different body types and ages, providing above-and-beyond service that makes customers feel like VIPs, offering free shipping, easy returns, and an easily navigable website.
Noteworthy Achievements and Recognitions
SleekTrends has been able to champion change by making sure that all their products are modeled by working women (not professional models), and these models are mature, regular, plus, or petite women aged between 36-70 years. This approach provides customers with a better shopping experience, allowing them to see how the outfit would look on them before making a buying decision.
SleekTrends also created a unique size chart and fitting for each product they carry to help solve the sizing problems in the fashion industry. This approach is different from other stores’ generic “one size fits all” recommendations, which often have staggering inconsistencies.
SleekTrends is focused on the size categories that have been overlooked by other retail stores, such as plus-size and petite women. They want these women to have the same options as regular size people and deserve to get the beautiful dresses too.
Conclusion
SleekTrends is a unique age and size inclusive online boutique that caters to women’s special occasions. The founder, Bukola Majekodunmi’s vision of providing exceptional service, inspiring confidence, and inclusive sizing and styles has set SleekTrends apart from its competitors. Bukola’s focus on mothers of the bride and groom has filled a gap in the wedding fashion industry, and her approach of using working women as models has provided a better shopping experience for her customers. SleekTrends’ unique size chart and fitting, along with its focus on plus-size and petite women, have also helped solve the sizing problems in the fashion industry. With all these unique qualities, SleekTrends continues to provide women of all ages and sizes with a personalized shopping experience that makes them feel like a star.
