The Impact of Mahou Talks
One of the most anticipated components of the fair was the UVNT Mahou Talks, a program designed to facilitate discussions on contemporary art. Supported by Mahou since 2017, these talks have grown into a key platform for debate, education, and connection within the art world. The 2025 edition featured a remarkable lineup of artists, curators, collectors, and industry experts, making it an essential space for engagement and insight.
Espacio Mahou, designed by ENORME Studio, served as the central hub for these conversations. The talks covered a broad range of topics, providing attendees with valuable perspectives on the evolving art scene. Some of the standout sessions included:
- ‘Alchemy, Art, and Branding: Brands Speak Through Art’ – Industry leaders like Manuel Quiroga (Head of Brand Management at Pernod Ricard España) and Sergio Sancho (Founder and Director of UVNT Art Fair and CAN Art Ibiza Fair) explored the intersection of commercial branding and contemporary art. The discussion was moderated by Eloy Martínez de la Pera.
- ‘First Aid for New Collectors: Art as an Alternative Investment’ – Featuring collectors Sonia Borrell and Ignacio Ortiz, this panel explored the financial and cultural value of contemporary art, moderated by María Marco (Head of the Art Section at El Cultural).
- ‘Artists Talk: New Latin American Figuration’ – Artists José Luis Carranza, Fabián Brraza, Rolan Kay, and Amanda Tejo Viviani discussed the rising influence of Latin American artists, moderated by curator and art critic Christian Viveros-Fauné.
- ‘Female Voices: Local Roots, Global Projection’ – A discussion highlighting the role of female artists in the international art scene, featuring Andrea Pacheco, Benedicta Badía, and Claudia Pareja, moderated by journalist Fietta Jarque.
The Mahou Talks once again proved to be a highlight of the fair, offering attendees the opportunity to connect with leading figures in the contemporary art world. Through these discussions, the program reinforced its mission of making contemporary art more accessible and relevant.
For more information about the Mahou Talks, visit: UVNT Mahou Talks
Urvanity 2025: A Resounding Success
Beyond the gallery booths and panel discussions, Urvanity 2025 made a mark on Madrid’s urban landscape with a series of artistic interventions. These site-specific projects reinforced the fair’s role in redefining the relationship between art and public space, ensuring that contemporary artistic expression remained at the forefront of cultural dialogue.
The ninth edition of UVNT Art Fair proved to be a resounding success, continuing to push the boundaries of contemporary art while fostering connections between artists, collectors, and art enthusiasts. With Mahou’s unwavering support, the fair once again provided an exceptional platform for discussion, innovation, and artistic exploration.
For more details on UVNT Art Fair 2025, visit: UVNT Art Fair Official Website
As Madrid’s Art Week moves forward, Urvanity remains a key fixture in the cultural calendar, setting the stage for future editions that promise to be even more ambitious and inspiring.
