Marketing

4 Marketing Strategies to Increase Brand Awareness

For any business starting in this competitive space, brand awareness is crucial. It is an important part of marketing that uses a set of tactics to make their products famous among the consumers, spread the message, and expand the consumer base. Businesses can use various strategies to create brand awareness among consumers and you can […]

4 Marketing Strategies to Increase Brand Awareness Read More »

Pandemic has forced the marketers to use social media influencers in campaigns

Many firms had to put ads on hold in 2020, and in other cases, had to cancel them entirely. Marketers had to entirely rethink how to contact consumers once brick-and-mortar stores closed and physical events were canceled. To target consumers, brands realized they’d have to use internet media smartly and strategically. This prompted people to

Pandemic has forced the marketers to use social media influencers in campaigns Read More »

COVID-19 had a bad impact on marketer’s digital skills

According to a study conducted by Target Internet in collaboration with the Chartered Institute of Marketing (CIM), digital marketing abilities have stagnated or decreased throughout the epidemic. Unlike many other areas, where digital skills were accelerated by the epidemic, the bulk of digital marketing abilities stalled or deteriorated between 2020 and 2021, according to their

COVID-19 had a bad impact on marketer’s digital skills Read More »

Marketing gems from 2022: The most successful campaigns with a strong impact

Despite 2021’s unmet promises on many fronts, certain artistic endeavors have stood the test of time. Manufacturers jumped on viral TikTok trends based on simple TV advertisements or rolled the dice on the growing concept of a Metaverse, capturing the cultural moment or feeling plugged into what’s ahead. Following a bleak 2020, a sense of

Marketing gems from 2022: The most successful campaigns with a strong impact Read More »

Why is it difficult to find good digital marketers, and how can you find one in 2022?

What distinguishes a top-notch digital marketing firm? Testimonials, a wide range of digital marketing services, and cultural fit are just a few of the numerous variables to consider. We also go through how to go about looking for and hiring a digital marketing firm. Bring the agency in as a member of your team whenever

Why is it difficult to find good digital marketers, and how can you find one in 2022? Read More »

Innovative social media platforms are creating problems for old digital marketers

According to recent data, marketers’ abilities in crucial digital skills have either plateaued or dropped at all levels of seniority between 2020 and 2021. The survey, which included more than 7,000 marketers and was performed by the Chartered Institute of Marketing (CIM) and training company Target Internet, found that competency in analytics and data has

Innovative social media platforms are creating problems for old digital marketers Read More »

Do not waste time on building a brand if you do not know its use

You’ll get proven, practical insights and help on getting a distinctive custom logo design and a memorable business name, whether you’re establishing a new firm and developing a business plan or rebranding an existing business. You’ll also get helpful hints and insights that will assist you in developing a thorough brand strategy and a full

Do not waste time on building a brand if you do not know its use Read More »

Waitrose explains why COVID-19 pandemic has bridged the generational marketing divide

Although the COVID-19 pandemic has had a negative impact on business, the positive impact on corporate culture should not be overlooked. That is certainly the case at Waitrose, where customer director Martin George has witnessed a tremendous flattening of the hierarchy as boundaries have been torn down and coworkers have gotten to know one another

Waitrose explains why COVID-19 pandemic has bridged the generational marketing divide Read More »

Tesco's CEO

Tesco’s CEO is serious about the future of speedy delivery and wants to solve problems

Despite ambitions to expand the coverage of Tesco’s rapid delivery services, CEO Ken Murphy has conceded that he is still “unsure” how the retailer would generate money from them. “It’s a hot market right now. “It appears to be attracting a lot of money and investment, as well as a lot of attention,” he remarked

Tesco’s CEO is serious about the future of speedy delivery and wants to solve problems Read More »