Marketing

Many firms had to put ads on hold in 2020, and in other cases, had to cancel them entirely. Marketers had to entirely rethink how to contact consumers once brick-and-mortar stores closed and physical events were canceled. To target consumers, brands realized they’d have to use internet media smartly and strategically. This prompted people to […]

According to a study conducted by Target Internet in collaboration with the Chartered Institute of Marketing (CIM), digital marketing abilities have stagnated or decreased throughout the epidemic. Unlike many other areas, where digital skills were accelerated by the epidemic, the bulk of digital marketing abilities stalled or deteriorated between 2020 and 2021, according to their

Despite 2021’s unmet promises on many fronts, certain artistic endeavors have stood the test of time. Manufacturers jumped on viral TikTok trends based on simple TV advertisements or rolled the dice on the growing concept of a Metaverse, capturing the cultural moment or feeling plugged into what’s ahead. Following a bleak 2020, a sense of

What distinguishes a top-notch digital marketing firm? Testimonials, a wide range of digital marketing services, and cultural fit are just a few of the numerous variables to consider. We also go through how to go about looking for and hiring a digital marketing firm. Bring the agency in as a member of your team whenever

According to recent data, marketers’ abilities in crucial digital skills have either plateaued or dropped at all levels of seniority between 2020 and 2021. The survey, which included more than 7,000 marketers and was performed by the Chartered Institute of Marketing (CIM) and training company Target Internet, found that competency in analytics and data has

You’ll get proven, practical insights and help on getting a distinctive custom logo design and a memorable business name, whether you’re establishing a new firm and developing a business plan or rebranding an existing business. You’ll also get helpful hints and insights that will assist you in developing a thorough brand strategy and a full

Although the COVID-19 pandemic has had a negative impact on business, the positive impact on corporate culture should not be overlooked. That is certainly the case at Waitrose, where customer director Martin George has witnessed a tremendous flattening of the hierarchy as boundaries have been torn down and coworkers have gotten to know one another

Despite ambitions to expand the coverage of Tesco’s rapid delivery services, CEO Ken Murphy has conceded that he is still “unsure” how the retailer would generate money from them. “It’s a hot market right now. “It appears to be attracting a lot of money and investment, as well as a lot of attention,” he remarked

Many organizations strive to be customer-centric, but according to Lego’s marketing director, while most marketers promise to place the client at the center of decision making, many fall short. Mark Blackburn, who spoke at the Festival of Marketing’s Fast Forward event last week, feels that the way a brand engages with its customers is “a