Marketing

Businesses use marketing to expand their consumer base and attract potential buyers. The ways of marketing certainly have changed over the years but the intent has always been the same, to draw customers in. Earlier it was physical stores and now it is mostly online stores but it has always been about getting an edge […]

For any business starting in this competitive space, brand awareness is crucial. It is an important part of marketing that uses a set of tactics to make their products famous among the consumers, spread the message, and expand the consumer base. Businesses can use various strategies to create brand awareness among consumers and you can

As we step into unprecedented times, we can never be sure what’s about to happen next and how it will affect your business. The recent pandemic has been the biggest proof of that. However, social media is that one channel, that always shines through no matter the situation. It keeps people connected, informed, and entertained

Many firms had to put ads on hold in 2020, and in other cases, had to cancel them entirely. Marketers had to entirely rethink how to contact consumers once brick-and-mortar stores closed and physical events were canceled. To target consumers, brands realized they’d have to use internet media smartly and strategically. This prompted people to

According to a study conducted by Target Internet in collaboration with the Chartered Institute of Marketing (CIM), digital marketing abilities have stagnated or decreased throughout the epidemic. Unlike many other areas, where digital skills were accelerated by the epidemic, the bulk of digital marketing abilities stalled or deteriorated between 2020 and 2021, according to their

Despite 2021’s unmet promises on many fronts, certain artistic endeavors have stood the test of time. Manufacturers jumped on viral TikTok trends based on simple TV advertisements or rolled the dice on the growing concept of a Metaverse, capturing the cultural moment or feeling plugged into what’s ahead. Following a bleak 2020, a sense of

What distinguishes a top-notch digital marketing firm? Testimonials, a wide range of digital marketing services, and cultural fit are just a few of the numerous variables to consider. We also go through how to go about looking for and hiring a digital marketing firm. Bring the agency in as a member of your team whenever

According to recent data, marketers’ abilities in crucial digital skills have either plateaued or dropped at all levels of seniority between 2020 and 2021. The survey, which included more than 7,000 marketers and was performed by the Chartered Institute of Marketing (CIM) and training company Target Internet, found that competency in analytics and data has

You’ll get proven, practical insights and help on getting a distinctive custom logo design and a memorable business name, whether you’re establishing a new firm and developing a business plan or rebranding an existing business. You’ll also get helpful hints and insights that will assist you in developing a thorough brand strategy and a full

Although the COVID-19 pandemic has had a negative impact on business, the positive impact on corporate culture should not be overlooked. That is certainly the case at Waitrose, where customer director Martin George has witnessed a tremendous flattening of the hierarchy as boundaries have been torn down and coworkers have gotten to know one another