Marketing

Many organizations strive to be customer-centric, but according to Lego’s marketing director, while most marketers promise to place the client at the center of decision making, many fall short. Mark Blackburn, who spoke at the Festival of Marketing’s Fast Forward event last week, feels that the way a brand engages with its customers is “a […]

The advertising sector is lobbying the government to reconsider its decision to restrict HFSS (high fat, sugar, and salt) products like junk food advertising online and on television before 9 p.m., a move that is projected to lose broadcasters more than £200 million a year in income. The online ad ban, which will take effect

Most of the people unlock their smartphones as the first thing to do after waking up.  There are around 4.5 billion cell phone users worldwide. So, it is impossible to deny the popularity of a mobile app. As a business owner, have you ever thought what can such an application do for your growth? Well,

No matter how common it is to have a blog nowadays, starting a new one is always an overwhelming process. Do you want to start a lifestyle blog but don’t know where to start? We will show you the step-by-step guide in this blog. A lifestyle blog is an excellent way to share your thoughts

Marketing is a vast field mix of n-number of tools use to meet their marketing goals and objectives. Ultimately, it uses 4 P’s of marketing: product, price, place, and promotion.  The evolution in digital marketing caused many organizations to change their strategy and marketing plan to change and come up with new paradigms and marketing

Facebook aims to reintroduce its algorithms to users. The organization recently took a number of steps to bolster consumer trust in its rating and recommendation systems. Facebook said in a blog post that it would make it easier for users to manage what appears in their feeds, pointing to new and existing resources. In an