Helen Domina is a Ukrainian-born designer who has made a name for herself in the world of web design and UX research. Her passion for design began in her college years, where she majored in printing technology. However, she soon realized that the world was moving towards digital and began her journey in web design. She worked as a graphic designer in an advertising agency and started creating websites for her friends. Her work soon gained recognition, and she began selling her design services.
After working in advertising and hospitality from 2012 to 2015, Helen quit her full-time job and began freelancing. She has since worked with clients from all over the world, including UAE, Denmark, Norway, USA, UK, Ireland, and Canada, to name a few. Her focus has always been on creating unique digital experiences that aim to help users and bring revenue to businesses.
Helen’s clients come from different industries, including healthcare, education, and e-commerce. She helps them understand where their websites fail to convert and provides them with solutions that elevate their conversions. She analyzes the work of other designers and helps her clients select the right person to work with through their portfolio.
Helen’s brand values are transparency, straightforwardness, and kindness.She is always honest with everyone, and she believes that clients deserve to pay for someone with extensive experience in the industry, not just a pair of hands. She is kind with her contractors and provides an environment where they have no pay issues.
What sets Helen apart from her competitors is her focus on UX research. She conducts extensive research on the target audience, their needs, and pain points before starting any design work. This helps her create designs that are not only visually appealing but also highly effective in achieving the client’s goals. She attends design conferences, takes online courses, and reads industry blogs to stay up-to-date with the latest design trends and techniques.
Helen has also been recognized for her noteworthy achievements. One of her personal achievements was saving the jobs of six people on her 6to5 project back in 2018. She has also had a course on how to start working on the biggest freelancing platform, Upwork. She is a top-rated Upwork freelancer and made a great six figures from working there. She has more than 350 students who completed her course in 2020-2021. After that, she closed the course and started building a team, but she is still teaching how to start freelancing in local Ukrainian IT schools.
Helen’s future plans include building a family-based business to maintain very cost-effective pricing for her clients. She and her husband operate as a duo (design + programming) and plan to work directly with their clients, not just assign them to a random project manager. This gives their clients full access to top performers and a more personal experience.
In conclusion, Helen Domina is a disruptor in the world of web design and UX research.
