You’ll get proven, practical insights and help on getting a distinctive custom logo design and a memorable business name, whether you’re establishing a new firm and developing a business plan or rebranding an existing business. You’ll also get helpful hints and insights that will assist you in developing a thorough brand strategy and a full visual identity for your company or organization. The secret sauce that sets you distinct from your competition and other businesses is your brand identity.
In a nutshell, brand identity refers to how you want your current and potential customers to view your company, product, or service. Brand identity design brings together various graphic components to form a cohesive identity system. In terms of look, use, scope, color palette, and feel, all brand identity pieces should be consistent.
Things to consider before you start establishing a brand
Let’s make it clear: establishing a company and brand can be costly. Few entrepreneurs have enough capital on hand to start a business without any outside assistance. If you’re establishing a small business or want to expand an existing one, you can get funding through a regular loan, a microloan, or cash from friends and relatives. You may also seek money from investors, which is why it’s crucial to know what they’re looking for before making a decision.
Remember that investors differ from lenders, and they are fundamentally different, and you’ll need to keep that in mind while deciding on the type of funding you require. Lenders loan you money, which you must repay with interest. Investors provide you with money in return for a piece of your company. Their investments might come with conditions, such as requiring clearance for transactions over a specific financial amount.
Investors, above all else, expect to see a return on their investment. Investors are in the business of making money by placing money into rising enterprises. You’ve got 90% of the way there if you can show that your business will make their money.
Let’s begin with the facts. Investors, as we’ve seen, desire to make money. It’s your responsibility to convince them that your organization will help them achieve their objective.
If your business has been up and operating for some time, you’ll need to demonstrate that you’ve had a strong financial performance thus far. If your business hasn’t yet launched, you’ll need to indicate how much money you anticipate to make, when you’ll meet your targets, and when your investors may expect to see a return on their investment. In other words, you’ll need a solid (and well-supported) business strategy.
Conclusion
The terms “new and inventive” thrill both investors and the general public. The bottom line is that if the market is saturated with hundreds of similar items, your business is unlikely to be a tremendous success. Make it clear to investors what it is about your product or service that sets it apart. Is there a market for your one-of-a-kind product? Is it a one-of-a-kind solution? Is it a completely new invention or innovation?
