With the explosive growth of the Internet, it’s no surprise that digital marketing has become the most effective way to reach potential customers in almost every industry. As technology changes and new avenues to market emerge, marketers need to stay on top of new trends in order to maintain their competitive edge and keep ahead of the curve when it comes to keeping their brand top-of-mind with customers. These digital marketing trends are expected to be the most influential in 2022.
Conversational AI (chatbots)
In just a few short years, chatbots have become one of the most popular tools in digital marketing. And it’s no wonder why: they’re efficient, cost-effective, and easy to use. As we move into 2022, chatbots will only become more ubiquitous, so it’s important to get ahead of the curve and start using them now. Chatbots are a great way to interact with your customers because they mimic human conversation; plus, you can tailor them to your brand or industry. The best part is that there are dozens of platforms available that make creating and managing bots much easier than ever before. With these platforms, you can create an unlimited number of chatbot experiences without writing any code or technical expertise—and don’t worry about breaking the bank either!
Augmented Reality
By 2022, it’s estimated that over 1 billion people will use augmented reality (AR) regularly. This technology superimposes computer-generated images on top of the real world, and it’s already being used by businesses in a variety of industries. From retail to real estate, AR is changing the way we interact with the world around us.
Immersive content
We’re already seeing a shift towards more immersive content, and this is only going to continue in 2022. This means more video, AR, and VR content as brands try to capture attention in new and innovative ways. We’ll also see a continued increase in personalization as brands strive to create unique experiences for their customers. We’ll also see an increased focus on storytelling – something we’ve seen trending throughout 2018 – with brands striving to tell compelling stories about themselves and their products.
Virtual Reality
One of the latest trends in digital marketing is virtual reality (VR). This technology allows users to immerse themselves in a completely artificial environment. By 2022, it’s estimated that VR will be a $30 billion industry. And as VR technology improves, businesses are finding more and more ways to use it for marketing purposes. For example, some companies are using VR to give potential customers a virtual tour of their products or services. Others are using it to create interactive experiences that simulate real-world situations.
Real-time information (newsfeeds)
In the past, people would have to wait until they saw a commercial or read an article to learn about new products. But now, with newsfeeds, we can get real-time information on what’s happening as it happens. This is especially useful for marketing purposes, as we can target ads and messages to people based on their current interests. It also gives us insight into how consumers are feeling at any given time. For example, if someone has just posted about a good experience with your company, you might want to send them more promotional content in order to keep that momentum going. With the use of social media channels like Facebook and Twitter, marketers are able to easily reach out to their followers whenever something interesting comes up.
Artificial Intelligence
In recent years, artificial intelligence has made huge strides in leaps and bounds. And it’s only going to continue to get more sophisticated. Businesses that are able to harness the power of AI will have a major advantage in the years to come. Consumers want to be involved with companies who use this technology because they know that these businesses are innovative and can offer them something new and different. But one thing you should be aware of is how to use this data responsibly. As we all know, there can be some privacy issues with using AI so make sure you take care not to infringe on any privacy laws or regulations by using this technology inappropriately.
