Age: 47
Company Name: HOBA Tech Ltd (HOBA Tech)
Position In The Company: CEO & Founder
Heath Gascoigne, MBA is the CEO and founder of Hoba Tech, creator of world renowned HOBA® (House of Business Architecture®) agile transformation framework, and author of the international bestseller book – The Business Transformation Playbook®. The London-based Business Transformator, created the HOBA® framework, which is taking the world by storm. His book is ranked #7 on the Best Business Strategy eBook of All-time, 6-times Amazon best seller, and is used by thousands, and hundreds of organizations, after making it public and publishing it for the first time in early 2019, after over 10+ years in use with private clients.
Despite existing methods and experts and the many benefits of organizations transforming their business model, business transformation programs and projects have a surprisingly high 70% failure rate. This is when they call HOBA Tech. Tired of wasting time, money, and missed opportunities, and being fed interesting by useless colorful presentations by big-name consultancies, Clients call HOBA Tech, to set up and turn around their failing transformation, and get it right the first time.
Gascoigne says “We wanted to disrupt the Business Transformation Industry – to become the standard for business-led digital transformation in the world, to put the control back into the Business’ hands, and reverse the 70% failure rate in transformation projects and programmes”. Gascoigne believes HOBA Tech has cracked that mission. “The business transformation industry, despite the name, is an IT, or Technology-heavy or centric industry. There is a lot of focus, wrongly on technology, and technical skills. What the marketplace is failing to acknowledge, that despite the high failure rate of transformation programs, the problem is not a technology or technical one, it’s a people one.
He told us, “We are creating a community of disrupters, we call ourselves ‘Business Transformators’ – that are more than just Business Architects, who focus just on business design, but also includes part-designer, part-strategist, part-negotiator, and part-collaborators’, this is a shift we are happy to lead, putting control back into the Business’ hands, with Business Transformators leading that charge.”
Website URL: http://hoba.tech
Social Media URL:
Instagram: https://www.instagram.com/heath.gascoigne/
