If you are running a business, you always wonder how to get more reviews. Good reviews bring a lot of credibility to your company.
The best time to ask the customer for review is after they purchase your product or service. The general idea is to ask when the iron is hot.
Reviews play an important role to build a trust relationship between customers and search visibility. When you are delivering an experience that customers live, don’t hesitate to ask for a review.
How to Ask for Review
Many organizations think, What’s the best way to reach out to the customer and ask for a review? Here are some best practices and tips to help you achieve the best results.
Ask for Review via Email
One of the best practices to generate reviews is through email campaigns. The campaign usually takes the form of customer feedback surveys. Other times the email is in a simple form containing a link to a specific page where the customer can write a review.
If your business has just started with review generation, email campaigns should be the top priority for requesting reviews. More ever, requesting reviews via email helps to identify customers’ loyalty & satisfaction levels.
Request Review via SMS
As per research, 56% of reviews are posted via mobile. It’s not a big mystery.
The age of voice typing and tweet-sized reviews made customers engage with business and write a review straight using their mobiles & tablets.
If you are sending an SMS requesting for review to your customer, there are increased chances the customer will click on a link. Text messages are clicked more compared to email.
Crafting a review request by SMS requires more careful thought because of characters’ limitation.
Designing Landing Page for Reviews
TO collect more reviews and feedback from customers many businesses are designing their landing pages. It’s a great way to encourage customers to provide more valuable feedback.
The landing pages can be facilitated by using review generation software, survey forms, and an embedded review widget on the company’s website.
Ask for Review at the Point of Sale
The more immediate and direct way to ask for a review is by requesting it at the point of sale. You ask the customer at the time of leaving to fill a short survey form, any feedback on the short survey will directly publish as an online review.
Asking for reviews at the point of sale is a great way to capture customers’ insights about the overall experience. It’s also a great way to build a customer relationship.
Using Review Requesting Tools
If you have business at multiple points, the best way to ask for a review is by using a review requesting tool or software.
The tools or software allow you to generate new reviews using email campaigns, SMS, and customized landing pages.
Conclusion
At the end of the day, the best way to ask for a good review is to provide a better customer experience. Focus on providing valuable customer services.
The reviews may also come automatically from customers after providing the best services.
