Age: 39
Company Name: LittleWins
Position In The Company: Founder & CEO
Lexis Serot actually has no formal education in the medical field. She was a highschool graduate from Columbine High School and studied photography at Flagler College. Unable to financially afford to finish college, Serot became a model at Ford Models for 14 years. Serot became a mom in 2013 in which her daughter Ava suffered a skull fracture during a c-section delivery. As a result Ava has triplegia Cerebral Palsy.
At the time, as a mother of a child with cerebral palsy, Serot was shocked at how unprepared she was. She tried to familiarize herself with the many forms of care, equipment, and therapy. She realized quickly, how broken the system was, and became obsessed with trying to find a solution. So, Serot decided to start a company. No company existed that resembled what Lexis Serot wanted to create. No online service was available on a national basis to connect people – regardless of their location in the U.S., their income, their level of insurance coverage – to help them obtain the durable medical equipment and supplies they required. Lexis designed LittleWins.com to go beyond the services provided by local and regional organizations, eliminate the ‘middleman’ and facilitate person-to- person equipment transactions directly between families. Serot designed LittleWins.com as an easy-to-use marketplace for people to post used durable medical equipment, browse equipment by category and location, and connect directly with buyers and sellers through the site’s messaging app. LittleWins also provides a community in which families across the nation now have each other for support, help, resources and experiences.
Along with the online marketplace, Serot hosts a podcast in which she starts conversations on living with disabilities and navigating life. She studies for hours becoming an expert in the topic of discussion. Serot sits down with Doctors and specialist She also joined forces with another woman entrepreneur, Hotsy Totsy Haus CEO Christi Leonardi, a deaf single mother, to create LittleWins-branded, natural ingredient bath bombs that are now sold on the LittleWins website. LittleWins also launched a line of kid compression socks designed by Serot’s own children. These socks offer fun colors and patterns along with a chance to color your own socks while providing compression relief in your feet. At the beginning of the year LittleWins also launched Version 3 of the online website, offering a premium membership that allows users access to a list of resources and sponsors we have partnered up with and a discounted shipping rate through FedEx.
Serot also planned the first music festival for people with disabilities this past summer called SHINE. This festival offered a chance for the community to come together and celebrate each other during these hard times. In February 2021, LittleWins was named a Top 100 Healthcare Visionary by the International Forum on Advancements in Healthcare, previously known as the Smart Health Conference. Serot received the award at the IFAH Global Healthcare Conference in June 2021. Just recently in March 2022, LittleWins was awarded one of the Best Companies by the Health 2.0 Conference in Dubai. Serot was also awarded Fast Company’s World Changing Ideas in both 2021 and 2022, and recently recognized as Top 10 Most Influential Women in Business 2022 by INC magazine.
Website URL: LittleWins.com
Social Media URL:
Instagram: https://www.instagram.com/littlewinsco/?hl=en
LinkedIn: https://www.linkedin.com/in/lexis-noel-serot-aa752916/
