Age: 42
Company Name: Mplus Agency
Position in the Company: CEO
Bio: Markus grew up in an entrepreneurial family. Contrary to his parents’ wishes, he did not continue their business but made his own decision and started his career at the private hotel management school, Steigenberger.
When the first internet users discovered YouTube (2005) and Twitter (2006), Markus worked as a sommelier at the Hotel Vier Jahreszeiten Kempinski in Munich and later as a Chef de Rang at the “Lenbach” restaurant, followed by the position of Assistant Manager at “Maredo” in Munich.
As social media gained importance, Markus recognized more and more the potential of these networks. Sharing photos with important people, tagging individuals in posts, sharing, liking, and commenting greatly increased one’s public perception already back in those days.
In 2007, Markus founded the “Mplus Agency” for marketing with social media. In the same year, he opened his own restaurant, the CUBE, in the Lehel district of Munich. Thanks to social media, it quickly became known for its upscale cuisine and unique service. In 2009, Markus opened the Bistro “Colours” in Maxvorstadt. The press coverage due to his social media campaigns was enormous.
Magazines and newspapers reported on the restaurants and how they gained the attention of national and international guests. They wrote about “Markus Mensch and his revolution of social media as a marketing tool.” During this time, CUBE received more than 20 awards thanks to social media marketing.
Due to its success, the first big marketing clients approached Markus in 2009. For him, it was clear that it was time to continue evolving and to explore new paths of social marketing with the Mplus Agency.
Markus sold his restaurants and bid farewell to the gastronomy industry. Starting in 2010, he was on the move a lot, gaining the trust of journalists, celebrities, professional athletes, entrepreneurs, and unique individuals as the agency director of Mplus and the editor at “Blu” magazine, “Munich’s Best” magazine, and as the editor-in-chief of “Tastestar” magazine.
In the following years, Markus focused on sharing his knowledge through coaching and training. In 2014, the Mplus Agency hosted the first-ever SECRET FASHION SHOW in Munich. The premiere included 9 designers and 150 guests. The event gained additional attention every year. German lifestyle magazines, TV channels, renowned blogs, and daily newspapers reported about the event. In 2017, fashion designer Berny Martin from Chicago, USA, participated and presented his label “Catou.” The fourth show featured 14 designers and more than 850 spectators. The sixth edition in 2016 welcomed over 1,000 guests.
In 2014, Markus simultaneously founded the magazine and YouTube channel “Monaco de Luxe.” He interviewed celebrities and also gave interviews in print media, German radio, and television. In 2016, he was a jury member at the AZ-Event in the Mint Club in Munich. In 2017, he was among the top ten travel bloggers in Germany, with a reach of 1.2 million readers per month.
In 2020, the Mplus Agency launched the relaunch of the Market Mentoring certified by German authorities (TÜV), which received international recognition in 2021. In this program, Markus educates entrepreneurs and mentors them to achieve success with social media.
In 2022, Markus became a Gold Stevie Award winner for the “Entrepreneur of the Year.” In the same year, his fourth book, “Dein Marketing Manuskript – Schreib dein Marketing selbst!” (Your Marketing Manuscript – Write Your Marketing Yourself!) was published. With his podcast “Kein Erfolg ist eine Absicht!” (No Success is an Intention!), he provides effective knowledge for successful marketing to listeners.
In 2023, the Mplus Agency opened a second office in Dubai. “Monaco de Luxe” is relaunched as “MDL Magazine” with a new look in print and online. In the future, the Mplus team will have an international presence and offer social media marketing in English.
Website URL : www.markus-mensch.de | www.mplus-agentur.de
Social Media URL
Instagram: https://www.instagram.com/markus_mensch_official/
