The visual part of a company’s personality is its brand identity. Logos, typography, colors, website design, and other assets are included. Each brand identity element is a piece of the brand’s foundation.
Nike is a sportswear company with one of the best brand identities in the world. It’s not unusual for people to recognize the Just Do It slogan and the Swoosh logo style. The elements of its brand identity reinforce its distinct qualities and allow it to remain at the forefront of the sportswear industry.
It’s easy to get confused about the differences between brand identity and image. When deciding between brand identity and brand image, consider identity as the way you present your brand to the market and influence how consumers perceive you. Brand name, on the other hand, is how customers view you.
There are a few blunders that you need to avoid if you want to create a stronger brand faster. This article will go over some of the most common mistakes people make and how to stop them. Learn how to reduce the chance of branding lapses in the sections below.
NO BRAND PURPOSE
Depth is needed by businesses. This is especially important today, as customers seek out brands that have more important priorities than just making money. According to a Zeno Group survey, customers are four to six times more likely to endorse a brand that has a specific objective than those that don’t.
The aim of your brand is to define what drives your company to exist and what problems you’re attempting to solve. It allows you to be more deliberate and relatable to your audience. If you launch a brand without a reason, you might miss out on opportunities to engage your customers more deeply.
INCONSISTENCY
Ensure that your brand is easily identifiable in order to solidify your brand and drive authenticity. It demonstrates to customers that you care about how they view your business.
Failure to portray your company in the same manner would have a negative impact on your brand. This is something you don’t want to happen to your hard-won brand name. It could be more difficult for your customers to tell if your brand is really you.
NOT STICKING TO THE STYLE GUIDELINE
The lack of a design guideline is one aspect that contributes to inconsistency. It’s a document that serves as a guide to the design elements that make up your brand. A brand identity guide is a useful tool to have. It ensures that the designer you’re working with, whether in-house or freelance, understands which design elements are on-brand and which aren’t. You might have a hard time finding the right template or dealing with changes if you don’t have this.
PLAGIARISM ISSUES
Don’t be a clone. You want to make sure the logo and other brand properties don’t look like someone else’s. While it is natural to draw inspiration from others, this does not imply that you can create a brand identity that is identical to that of another business.
Your brand can suffer as a result of the audience’s confusion. Furthermore, it can expose you to trademark and copyright infringement.
