According to studies, stress levels among young people in the UK are higher than the global norm, with half (50%) of millennials and Gen Z in the UK feeling nervous or agitated all or most of the time. Globally, 41% of millennials and 46% of Generation Z say they are stressed or nervous all of the time or most of the time.
Concerns about their long-term financial future (36 percent of millennials and 35 percent of Gen Z), the welfare of their family (36 percent of millennials and 31 percent of Gen Z), and career prospects (33 percent of millennials and 36 percent of Gen Z) are the leading causes of anxiety among those who are stressed in the UK, according to respondents.
Anxiety and stress caused by the epidemic prompted 26% of millennials and 22% of Generation Z to take time off work. However, because of the stigma associated with mental health in the workplace, 44% of those who took time off did not declare their genuine intentions. More than half of millennials have not disclosed their stress and anxiety to their employers.
Only 43% of millennials and 38% of Generation Z believe corporations have a beneficial impact on society. Meanwhile, during the last two years, 35 percent of millennials and 39 percent of Gen Z have made decisions about the types of work they want to do and the organizations they want to work for based on their personal views and ideals.
The Majority Of Brands Use Social Media To Increase Brand Awareness
The majority of firms in the United Kingdom and Ireland (65%) say their primary purpose using social media is to raise brand awareness.
The second priority (45%) is to increase community participation, followed by increasing site traffic (39%) and expanding audiences (36 percent). Only 17 percent of brands want to increase sales using social media. However, there is a disconnect between marketers’ and consumers’ top social network expectations. Being known for original social material is most crucial to marketers, but it is fourth most important to consumers.
Consumers want firms to use social media “to be renowned for putting the customer first” and selling “high-quality products/services,” which marketers rank third and fourth, respectively. Marketers rank being culturally relevant on social media as the second most important reason, whereas consumers rank it fifth.
Advertisement Stereotypes, According To Consumers, Have A Negative Impact On Young People
According to a survey conducted by Unilever, customers may begin to reject businesses that do not appropriately depict a diverse and inclusive society. According to the study, 71% of consumers believe media stereotypes have a negative impact on young people. However, 66% agree that advertisements may be a force for good in the world.
One in every two persons from marginalized groups believes that advertising has stereotyped them in some way. People from underrepresented groups are the hardest hit, with a 30 percent higher chance of being stereotyped than the general population.
More than half of Asian women (55%) believe stereotypes in advertising do not represent them, while 46% of men with disabilities say they frequently see negative images of people like them in advertisements. Meanwhile, 66% of LGBTQ+ adults aged 18 to 34 say that people from different backgrounds appear in advertisements “simply to make up the numbers.”
