Marketing

Marketing has become more of an art than a science over the years, with the advent of artificial intelligence and big data analytics leading to an age where just being good at marketing no longer guarantees you success. However, while it’s true that many trends in marketing come and go, some marketing practices will always […]

The world of marketing has drastically changed over the past few years, and the pace of change will only accelerate in the coming years. In order to keep up with new trends and stay ahead of your competition, you’ll need to adopt one or more of these strategies in 2022.  If you want to keep

Pay per click, or PPC, advertising allows you to show ads on search engines and other networks when potential customers are looking for what you’re selling. Pay per click (PPC) advertising campaigns have made it much easier to advertise your products and services on major search engines like Google, Yahoo, and Bing. However, not all

Email marketing has been around since the ‘80s, but it’s no less effective than it was back then. In fact, when it comes to turning viewers into leads and leads into customers, email marketing has never been stronger or more profitable as it is now in 2022. This guide shows you how to keep your

Creating an ad campaign that gets results can be tricky if you don’t know what you’re doing. A lot of people fail at marketing their business and product because they don’t know how to make their ads stand out, and then they blame it on their product, rather than themselves. Here are four tips for

Customer retention is an important part of every business, big or small, new or old. It is one of the most traditionally known marketing practices that are still being used in some other form or shape. You must also be aware of the fact that retaining customers costs four times less than acquiring new ones.

Modern-day marketing is highly advanced, it includes the aspects of human behavior that unconsciously take place in our buying behaviors. For example, if we are repeatedly shown an ad for some product, after a certain point we really get curious about it and maybe even buy it. At that moment maybe you don’t realize that

Businesses use marketing to expand their consumer base and attract potential buyers. The ways of marketing certainly have changed over the years but the intent has always been the same, to draw customers in. Earlier it was physical stores and now it is mostly online stores but it has always been about getting an edge

For any business starting in this competitive space, brand awareness is crucial. It is an important part of marketing that uses a set of tactics to make their products famous among the consumers, spread the message, and expand the consumer base. Businesses can use various strategies to create brand awareness among consumers and you can

As we step into unprecedented times, we can never be sure what’s about to happen next and how it will affect your business. The recent pandemic has been the biggest proof of that. However, social media is that one channel, that always shines through no matter the situation. It keeps people connected, informed, and entertained