In today’s dynamic music landscape, artists are challenging long-standing stereotypes and embracing a new era of creativity. Genres are blending, boundaries are dissolving, and the definition of what constitutes “music” is evolving. This cultural shift isn’t just about the songs themselves—it’s about breaking free from traditional molds and forging new paths of expression. As technology democratizes music production and distribution, artists are finding their voices and reaching global audiences like never before.
Amidst the changing definition of music, one name resonates louder than the rest: Zvezdan Zdravic. Founder of 7clouds channel, it all began as a passion project aimed at sharing his love for electronic dance music (EDM) and gaming mixes with the world. However, as the channel gained traction, Zdravic recognized the need to adapt and evolve to meet the changing demands of his audience.
“It’s all about being flexible and responsive to your audience,” Zdravic explains. “When I started 7clouds, it was primarily about sharing the music I loved. But as the channel grew, I saw an opportunity to explore different genres and styles, and my audience responded positively to that.”
The latest expansion of the channel lineup includes a diverse array of genres, ranging from Afrobeats and R&B to Trap, Drum & Bass, Dubstep, Phonk, and Workout MIX. These new additions were a reminder by Zdravic to keep things fresh and adjust it for the ever-growing audience – be it music or your other goals!
Indeed, the success of 7clouds is a testament to Zdravic’s willingness to embrace change and innovation. What began as a niche channel for EDM enthusiasts has evolved into a diverse platform that showcases music from a wide range of genres, including pop, hip-hop, and indie rock. This adaptability has been key to 7clouds’ continued growth, with the channel boasting over 20 million subscribers and hundreds of millions of views.
But perhaps what sets Zdravic apart is his deep understanding of the digital nomad lifestyle—a lifestyle characterized by freedom, flexibility, and a relentless pursuit of new experiences. For Zdravic, being a digital nomad isn’t just about traveling the world; it’s about embracing a mindset of exploration and discovery.
“As a digital nomad, I’ve had the opportunity to immerse myself in different cultures and experiences,” Zdravic says. “It’s given me a unique perspective on the world and has influenced the content I create for 7clouds.”
Fueled by a passion for EDM and gaming mixes, he embarked on a quest to share his eclectic music taste with the world. Little did he know that this journey would lead to the creation of the largest lyric video channel globally, boasting over 22 million subscribers. It’s a tale of grit, determination, and an unwavering commitment to pushing the boundaries of creativity.
Zdravic reflects on 7clouds’ evolution with video content, emphasizing the importance of flexibility and audience adaptation. Initially centered around electronic dance music (EDM) and gaming mixes, the channel quickly diversified to include lyric videos across various genres as it expanded. This strategic pivot proved successful, evident in the channel’s remarkable growth.
But what sets Zdravic apart is not just his entrepreneurial prowess; it’s his innate ability to tune in to the heartbeat of his audience. Through a blend of creativity and market insight, he has curated a musical universe that resonates intimately with millions of listeners worldwide. From EDM to lo-fi hip-hop and everything in between, 7clouds has become a melting pot of musical genres, captivating audiences with its visually stunning videos and captivating content.
After all these years, the channel has been going beyond just music; it’s basically built as a platform for emerging artists. In an industry often seen as exclusive, Zdravic has broken down barriers, making recognition and collaboration more accessible.
“7clouds isn’t just about music; it’s about creating a global community where passion meets innovation,” he says with a twinkle in his eye. “In the world of music, there are no boundaries; there are only endless possibilities waiting to be explored.”
Looking ahead, the channel is poised on to its next big chapter—it is now well-positioned to teach aspiring musicians and entrepreneurs how to navigate the complex world of YouTube and the music business. By sharing its insights and expertise, the team is aiming to empower the next generation of digital entrepreneurs and music enthusiasts, helping them turn their passion into profit.
